Fusion Radio Sales, the start-up sales house for regional radio,
has unveiled its ad team.
Gerry Boniface, managing director of sales, has recruited eight sales
staff to kick-start the business.
Andrew Moore, formerly sales manager at Stadium Radio, joins as sales
manager reporting to Boniface.
Nick Jordon has been hired as director of local sales and comes to
Fusion from Express Newspapers, where he was an account manager.
Stephen Allen, sponsorship manager at LNR, will join Fusion next week as
sponsorship manager, working across all the divisions.
Brian Lee quits Cable Ad Sales next week to join Fusion as traffic
manager, and Andy Gillham leaves Atlantic 252, where he was an account
manager, to head the research division.
Sales executive Wayne Bency, who is new to media sales, will assist
Moore. Boniface is looking for two senior sales people to work within
the field sales team.
Lucy Page and Nick Metcalfe join Fusion as graduate planners and have
been recruited to work across radio, new media and research.
All the recruits will be in place by the end of next week and will aim
to sell on behalf of local radio station clients as well as ten acquired
local radio stations.
Boniface has invented an unusual system of classifying his sales force,
dividing it into ’tinkers’ and ’tailors’.
He explained: ’The tinkers go out and get the business. They will sell
our wares and bring in short-term money. The tailors will operate as the
strategic thinkers, working with sales and programming to develop
medium- to long-term strategies.’
Fusion Radio Group, founded by the former LNR managing director Nigel
Reeve, launched on 3 April. The group operates three divisions - sales,
acquisitions and internet radio.