Future to up ad revenue through film sites

The Future Network has acquired two movie websites - ReelScreen.com and ReelFinder.com - from the ReelScreen Network.

The Future Network has acquired two movie websites - ReelScreen.com

and ReelFinder.com - from the ReelScreen Network.



ReelScreen is a showcase and resource for independent filmmakers, which

allows production companies and movie buffs to preview films online. It

also carries news, interviews and discussion groups where filmmakers,

scriptwriters and technicians can collaborate.



ReelFinder is a service directory for filmmakers that provides a casting

service and more than 15,000 entries.



The sites have 16,000 film industry users but are also accessed by movie

buffs. They have the potential to generate both trade and consumer

advertising. Film companies use banner ads to trail upcoming

releases.



Future now intends to concentrate on boosting revenue from the sites,

which generate about pounds 60,000 a year. New revenue streams from

directory listings, pay-per-view movies and e-commerce are being

targeted.



Advertising will be sold by Future’s online sales team, which is based

in London and has four vacancies. Sales efforts will be led by Kirsty

Elms, commercial manager for online sales on the games and entertainment

websites. She will be assisted by Darren Hughes.



Future publishes Total Film and its sales team is likely to develop

sales leads for the ReelScreen sites. Future recently announced the

launch of Total Movie in the US.



Strategic development manager Stuart Anderton said: ’We have found in

other parts of the entertainment sector that hybrid business-to-business

and business-to-consumer enterprises can be very successful.

ReelScreen’s sites can repeat that success in the film industry.’



Reelscreen founder Rick Palmer and his team will join Future as part of

the deal.