The Future Network has acquired two movie websites - ReelScreen.com
and ReelFinder.com - from the ReelScreen Network.
ReelScreen is a showcase and resource for independent filmmakers, which
allows production companies and movie buffs to preview films online. It
also carries news, interviews and discussion groups where filmmakers,
scriptwriters and technicians can collaborate.
ReelFinder is a service directory for filmmakers that provides a casting
service and more than 15,000 entries.
The sites have 16,000 film industry users but are also accessed by movie
buffs. They have the potential to generate both trade and consumer
advertising. Film companies use banner ads to trail upcoming
Future now intends to concentrate on boosting revenue from the sites,
which generate about pounds 60,000 a year. New revenue streams from
directory listings, pay-per-view movies and e-commerce are being
Advertising will be sold by Future’s online sales team, which is based
in London and has four vacancies. Sales efforts will be led by Kirsty
Elms, commercial manager for online sales on the games and entertainment
websites. She will be assisted by Darren Hughes.
Future publishes Total Film and its sales team is likely to develop
sales leads for the ReelScreen sites. Future recently announced the
launch of Total Movie in the US.
Strategic development manager Stuart Anderton said: ’We have found in
other parts of the entertainment sector that hybrid business-to-business
and business-to-consumer enterprises can be very successful.
ReelScreen’s sites can repeat that success in the film industry.’
Reelscreen founder Rick Palmer and his team will join Future as part of