Future expands gaming portfolio

Future has added to its portfolio of games magazines with two new titles offering tips on how to improve players’ skills.

Future has added to its portfolio of games magazines with two new

titles offering tips on how to improve players’ skills.



Tips ’n’ Tactics, which launched 29 February, is aimed at hardcore

PlayStation users aged from 12 to 20 but is more likely to be read by

the younger end of the range.



The monthly title will retail at pounds 2.99 with an initial print run

of 45,000 and sales of 30,000 are predicted.



The 132-page magazine will carry six to ten pages of advertising. This

will be sold by the six-person PlayStation team in Bath under senior ad

manager Anne Green, and the three person lifestyle team in London.

Advertisers include peripherals, mail-order companies, retailers such as

HMV and dotcoms.



A sponsor is also being sought for the magazine - which is likely to be

a teenage lifestyle brand such as Coca-Cola or Kickers.



Future’s other new gaming title, which is scheduled to hit the shelves

on 7 March, is DC-Tips - aimed at Dreamcast users. Like Tips ’n’

Tactics, DC-Tips is a monthly and will run to 132 pages. It will retail

at pounds 3.99 with an initial print run of 30,000 and Future is hoping

to achieve sales of 15,000-20,000. The magazine will carry up to ten ad

pages sold by Dreamcast deputy ad manager Ian Jones, overseen by ad

manager Gary Bell, who is also responsible for the Nintendo titles.



Future already produces a host of games magazines. They include the

unofficial Dreamcast magazine DCUK, Official PlayStation Tips, Official

UK PlayStation Magazine, PlayStation Max and PlayStaton Power.



The new PlayStation2 console is expected to be launched simultaneously

in the USA and UK in September and Future is gearing up for a raft of

launches covering the new format.



However, Green commented on the arrival of PlayStation2: ’There is still

plenty of life left in the old format, which has close to six million

users in the UK - a gain of half a million from the start of the year.’



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