Future Publishing has unveiled plans for a consumer magazine for
professional web designers.
Create will be published every four weeks - 13 issues a year - with a
premium cover price of pounds 5 and a settle-down sales target of
30,000. It will have a print run of 60,000.
The magazine aims to exploit a growing industry that has been
responsible for the design of half a million websites in the UK.
The 132-page first issue hits the newsstands on 21 June and will carry
32 pages of advertising. Targets include software suppliers such as
Macromedia and Adobe, web hosting sites and ISPs. It will also have a
A newly hired sales team of three, headed by ad manager Paul Shirley,
will report to publisher Richard Wilson. Shirley was poached from
Centaur’s Creative Review, where he was ad manager. Ed Couchman joins
from Reed Business Information and Vanessa Jelbert moves internally from
Create will have an accompanying website that will carry banner and
recruitment ads. These will be sold jointly by the magazine team and the
FutureNet sales team. Ad packages comprising Create online and Future’s
other computer design site, Computer Arts, will be offered.
Wilson claimed Create will be the UK’s first title devoted to web
designers and will carry the highest production values in Future’s
portfolio. It will highlight the best sites on the web and profile the
people who designed them.
The launch is backed by a pounds 300,000 marketing push and every will
issue carry a CD inserted inside the magazine.