Future merges central and digital agency teams

Future, the publisher of T3, Simply Knitting and Total Guitar, has restructured its senior advertising team to combine its central agency line-up and digital agency team into a single unit.

Stuart Staves: to lead the combined central agency ad unit at Future
Stuart Staves: to lead the combined central agency ad unit at Future

The combined central agency unit will be led by Stuart Staves, formerly the advertising director for Future's technology group which includes its TechRadar, T3 and Gizmodo UK brands.

Rob Elms, the head of the standalone central agency unit, takes on the new role of head of trading, while Gerson Barnett, the head of the digital agency team, has been appointed to the new role of head of third-party revenues and programmatic.

All three will report to James Ranson, the director of advertising sales at Future.

Future is currently recruiting to fill the vacancy left by Staves moving from the technology group.

Prior to joining Future, Staves worked at Haymarket Media Group, where he headed up Haymarket's London 2012 official media programme, working across a variety of cross-platform campaigns.

Elms joined Future five years ago and has run sales teams across the publisher's portfolio. He previously worked at agencies including MEC and MediaCom on clients from the former COI to Heineken.

Barnett was the head of digital sales at Telegraph Media Group before he moved to Future as the advertising director of the publisher’s sport group and then became the digital sales director.

The remainder of Future's sales offering remains in client brand-based teams or NGIN, a content marketing commercial unit created in November 2013.

Future claims its digital commercial business is growing rapidly, and online revenue was more than 50 per cent of its total in the last financial year.

Ranson said: "Over the next 12 to 24 months, the way that digital media is traded will continue to evolve and we must have experienced, talented people representing our business in the right places in order to capitalise on its continued growth.

"These changes mark a strategic retooling of the senior ad team at Future to better service our agency partners. Increasingly, agencies and clients want access to high value audiences of interest."

Future claims that its brands reach more than 13 million unique users a month online in the UK.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).