Future reports 15% rise in online advertising

LONDON - Future, the specialist interest publisher, has reported an uplift of 15% in online advertising revenues in the nine months to 30 June, offsetting an 8% decline in print advertising revenues in the period.

Future chief executive Stevie Spring
Future chief executive Stevie Spring

The group, headed by chief executive Stevie Spring, said it believed its full-year results, announced in November, will be in line with market expectations.

In today's interim management statement, the group, which publishes titles including Total Film and gadget title T3, disclosed that group ad revenues fell 4% in the nine months.

While not disclosing actual revenue numbers, it said revenues were reduced 2% in the period, helped out by a 4% growth in its customer publishing business.

It said online advertising now makes up 22% of total ad revenues, up from 19% last year.

Spring said: "While it is premature to talk about a market recovery, there has been no deterioration in trading conditions since the half year. And I am confident that when recovery comes, Future is well positioned to benefit."

The publisher has remained bullish during the economic downturn and has launched two new titles, Simply Knitter and Triathlon Plus, this year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).