Future Publishing’s PC magazines division has adopted a
client-focused structure for its sales teams.
The move replicates February’s reorganisation of the PlayStation
The N64, DC-UK, GamesMaster and Arcade teams will be restructured in the
same way in the next couple of months.
Instead of selling individual titles such as PC Guide, Planet PC, PC
Format and PC Gamer, the teams will be combined into one group sales
unit where each person is responsible for a number of clients.
Jayne Caple, the group ad manager for the video games, leisure and
computing divisions, said the restructure made sense given the
magazines’ small number of common clients.
’The PlayStation restructure has provided clients with a one-stop shop
and has been a huge success,’ said Caple. ’As a result, we’re extending
it to the rest of the group.’
The ad managers will continue to take responsibility for their
individual titles, acting as brand champions. They are Clare Harper on
PC Format, Helen Watkins on PC Gamer and Phil Bruderer, who is deputy ad
manager on PC Guide and Planet PC.
Caple said that, unlike the PlayStation group, she did not intend to
appoint a senior ad manager across the PC division, although that may
change in the long term.
Regarding the launch of magazines to cover the PlayStation2 format - due
out in September - Caple said they would be integrated in to the
existing PlayStation group structure.
She added Future would be recruiting someone to cover PlayStation2, but
it had not been decided whether it would be an advertisement manager’s
Liz Dennys has been promoted from senior sales executive to deputy ad
manager across the PlayStation portfolio, and Phil Jones steps up from
sales executive to senior sales executive.