Future searches for 25-strong sales team for music website

Future Network is recruiting a 25-strong sales team to sell banner ads and e-commerce on its new website - Intermusic.com.

Future Network is recruiting a 25-strong sales team to sell banner

ads and e-commerce on its new website - Intermusic.com.

Mike Traill, Future Network’s online sales manager, is leading the


A portion of the staff will be recruited in the US in order to target

American advertisers, with the rest to be based in Future’s London sales


Intermusic.com is aimed at musicians and features seven main content

channels, building on the publisher’s portfolio of music titles, which

include Guitarist, Hip Hop Connection and Future Music.

Future Network aims to provide all the resources needed to make music on

the web, including music uploads, tutorials, equipment reviews and a

gear finder service.

It is expected to attract 160,000 unique users and record around two

million page impressions per month.

Future has ambitious plans for the site. Discussions are being held with

a number of potential partners to explore e-commerce opportunities,

including musical instruments, sheet music, CDs and concert tickets.

Group publishing director John Weir said: ’We believe there is a huge

niche for a website devoted solely to musicians. The global commercial

opportunities are very attractive and Imagine Media, our US subsidiary,

will help us exploit them.’

He added: ’We are building a large specialist online sales team who will

be assisted by the music magazine teams. It will be a truly global sell

and we will be targeting everything and anything.’

Existing Future music websites such as SampleNet, MusicShareWare.com,

Guitar Techniques, Xfade and the websites of Future Music and The Mix

magazines have all been folded into Intermusic. Also, independent sites

including AnalogueSam-ples.com, Factory 42, Mixology.co.uk and

SoundUser.com have agreed to join the Future site. Other independent

sites are being approached.

Future Network chief executive Greg Ingham said: ’We see enormous

potential for growth in web-based services for musicians. The music

community is extremely net literate. Many bands now broadcast music over

the internet and rely on the web to promote themselves. With our

existing magazines and websites we have already become part of this

community. We are in an ideal position to provide the content and

technology to create the largest online community of musicians, which we

can extend into Europe and elsewhere.’


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).