Future seeks 50 staff amid launch activity

Future has made two senior appointments to the board and is on the hunt for more than 50 sales people as it gears up to launch a series of magazines and websites.

Future has made two senior appointments to the board and is on the

hunt for more than 50 sales people as it gears up to launch a series of

magazines and websites.

The publisher’s results announcement last week was accompanied by the

news that Jessica Burley, publishing director of FT Business Magazines,

has been poached to head the UK launch of Business 2.0, the internet

business magazine.

Future said the US version of the magazine has exceeded all expectations

and now plans to launch it across Europe. Business 2.0 will become the

group’s biggest earner this year.

The magazine is aimed at business leaders who are shaping internet


In the US, it competes with a range of titles ranging from Red Herring

and Wired to Forbes and Fortune.

Future has also revealed plans to invest pounds 25 million in existing

business this year plus an unspecified amount in acquisitions. pounds 15

million is earmarked for launches including Business 2.0 and a

PlayStation 2 title. Future has the official publishing rights to the

original PlayStation format and is negotiating to acquire rights to the

upgrade, which will be introduced in the UK in the autumn.

John Weir, publishing director for computer magazines and internet

development, has also been appointed internet director. He will focus on

exploiting online opportunities.

A pounds 10 million investment is to be made in growing internet

businesses, including the European launch of DailyRadar.com, a computer

games site.

In the US, the site has signed a major e-commerce deal with video games

retailer Babbages and has already booked dollars 2 million of

advertising for this year. Future plans to extend the e-commerce model

into the UK.

Unlike Emap, Future has no plans to separate its online businesses into

a standalone company. Chief executive Greg Ingham said: ’We think it

makes more sense to embed internet thinking in publishers. Our readers,

online users and commercial relationships are all linked together. We

have never considered new media to be separate from print, it is part of

an integrated package.’

Future revealed 1999 profits were up 28 per cent to pounds 32.9 million,

with sales up 24 per cent to pounds 199 million.


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