Future unveils MP3 magazine

Future is launching a music magazine, MP3, to exploit the rapidly growing interest in downloading music files from the internet using MP3 technology.

Future is launching a music magazine, MP3, to exploit the rapidly

growing interest in downloading music files from the internet using MP3

technology.



According to the website searchterms.com, more net surfers type in the

term ’MP3’ than ’sex’ when using internet search engines.



The 100-page monthly title, due out in May, is the first to specialise

in this area, although other music and computer magazines cover the

topic.



It will retail at a premium price of around pounds 5. Settle-down sales

in the region of 30,000 are predicted.



MP3 will guide users to the best music on the internet, on sites such as

people sound.com and mp3.com. It will covermount a disk that gives

access to 100 of the best tracks each month. The disk will benefit users

by reducing lengthy download times.



A dedicated sales executive is being recruited to assist the Computer

Music sales team, which will also sell ads on MP3 as it shares the same

client base. No ad pagination has yet been set but the team is targeting

manufacturers and retailers of MP3 hardware and support equipment, such

as speakers, plus online record labels.



Sales will be overseen by Future’s creative magazines ad manager Simon

Moss.



As well as guides to websites and technical advice, MP3 will offer

hardware reviews, charts and news.



Publisher James Binns said: ’There is a need to explain the technology.

There’s also lots of dross out there - most of the artistes on MP3 are

unsigned bands - so we’ll help users locate quality music.’



Peoplesound.com receives two million page impressions a month, and 21

per cent of Computer Music readers own MP3 machines. Binns said: ’We are

looking to target early adopters.’



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