The Future Network is to launch EJay, a magazine aimed at dance music
enthusiasts, on 26 May.
EJay is a brand extension of the German software of the same name, which
enables enthusiastic amateurs to produce their own dance tracks and mixes
using 16-track sound and samples.
The German owner has licensed Future to publish a UK edition of a magazine
for users of the software.
The bi-monthly magazine will have a print run of 50,000 with a settle down
sales target of 30,000 and a cover price of pounds 2.95.
The 68-page first issue will carry 11 pages of advertising for clubbing
and music websites and record labels aimed at 18- to 22-year-old clubbers
and music producers.
Advertising is being sold by Future’s newly formed internet music sales
team, headed by Graham Clarke. The team is selling another internet music
title, the details of which are still under wraps.
The first issue carries a covermounted CD sponsored by MadAsAFish. It
features the ISP’s software a well as EJay software samples and a
directory of music sites that enables users to browse the sites
Although EJay will be sold on newsstands, the magazine will reside in
Future’s contract publishing division. Last week, Sean Collings, the
former advertisement manager of Future’s sports and entertainment group,
took up the new position of commercial manager for the contract
He will oversee all commercial aspects of the contract-publishing
Future publishes magazines on behalf of Blockbuster, Pearson and
Collings is seeking an assistant with an advertising sales background who
can research the contract market, develop leads and help with new