Gruner & Jahr has poached two of the sales team from IPC’s Woman’s
Journal to sell its new women’s magazine, which is due to hit the
newsstands this spring.
Clare Rush will be ad controller on the new title, thought to be
codenamed Project Florence, while her colleague at Woman’s Journal,
Tracey Lehane, will take up the role of ad manager.
IPC has also lost Becky Gee, currently an ad manager on Marie Claire,
recruited by G&J to be fashion and beauty manager on the new title.
Project Florence is expected to go head to head with Emap Elan’s
The editor will be Helena Jaworski-Lang who has previously worked for
Cosmopolitan and Options.
The title will be aimed at ABC1 women aged 30-40, who have plenty of
cash but not much time to spend it. It looks likely to contain the
standard mix of health, beauty and fashion.
One rival claimed ’there are already too many magazines like this in the
market’. However, G&J claims to have identified a niche in the market
containing women who are not yet catered for by the existing titles.
The German publishing giant is expected to hold a pitch for the media
planning and buying account in the next couple of months.
Media buying across the G&J portfolio is handled by Arcom, but other
agencies will be invited to pitch for the account.
Eve Pollard’s Parkhill Publishing is also expected to launch into this