Gallaher picks M&C over cdp-travissully for B&H ad farewell

Gallaher has picked M%26C Saatchi to handle a big push for Benson %26 Hedges before the Government's ban on tobacco advertising begins later this year.

The decision will mean an end to work on the brand produced by cdp-travissully.

As Collett Dickenson Pearce, the agency's surreal B&H work, stretching back more than three decades, changed the face of UK creativity and revolutionised posters.

Industry sources claim Gallaher has earmarked about £3 million for a 48-sheet poster campaign in support of the brand, which will break this Saturday on 4,500 sites across the UK.

Its aim is to fix the B&H brand firmly in smokers' minds before the Tobacco Advertising and Promotion Bill becomes law.

Moray MacLennan, M&C Saatchi's joint chief executive, said: "Benson & Hedges is a brand that helped to revolutionise advertising in this country during the 70s. We're more than pleased to have won the account."

However, cdp-travissully's chairman, Peter Travis, said the assignment was a one-off project. "Benson & Hedges' creative account remains with us, he said.

Cdp-travissully continues to handle Gallaher's Hamlet cigars and the Mayfair budget cigarette brand.


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