GALLERY 01: Land Rover - 'Gator

An inventive, beautifully crafted spot that once again proves car advertising can be so much more than shots of the wide open road. Amazingly, a real-life alligator was used for most of the action and the creature was pushed down the streets of LA on a dolly and tracks. In fact, only a single animated frame appeared in the parting shot of the ad, where an animatronics alligator was created to show it disappearing down the sewer.

Product/client: Land Rover

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP


T: +44 20 7404 2700

F: +44 20 7611 6011


Agency Producer: Amanda Goodship

Art Director: Jerry Hollens

Writer: Mike Boles

Production company: Morton Jankel Zander 45a Brewer Street

London W1F 9UE


T: +44 20 7434 4000

F: +44 20 7434 4010

Director: Fredrik Bond

Producer: Line Postmyr

Director of Photography: Carl Nilsson

Post-production company: Rushes

66 Old Compton St

London W1V 4PA


T: +44 20 7437 8676

F: +44 20 7734 3002


Editor: Tim Thornton-Allen

Music: Stimmung, LA

Inferno Artist: Bill


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