GALLERY 02: BMW - 0mph

What a refreshing change not to show a fast, sleek car snaking round a mountain pass at the speed of light. It is the brilliant art direction of this ad - with interesting camera angles and lighting used to great effect - that makes it work so well, bringing a simple idea to life in a very unexpected way. Selby is certainly a director to watch.

Product/client: BMW

Agency: WCRS

5 Golden Square

London W1R 4BS

UK

T: +44 20 7806 5000

F: +44 20 7806 5099

email: firstname.surname@wcrs.co.uk

Creative Director: Leon Jaume

Agency Producer: Sally Lipsius

Art Director: Andy Dibb

Writer: Steve Little

Production company: Godman

75 Wardour St

London W1F OTG

UK

T: +44 20 7287 6755

F: +44 20 7287 6756

email: jg@godman.co.uk

Director: Selby

Producer: Jason Kremer

Director of Photography: Peter Biziou

Post-production company: Clear

Fenton House

55-57 Great Marlborough St

London W1V 1DD

UK

T: +44 20 7734 5557

F: +44 20 7734 4533

email: lucy@clear.ltd.uk

Editor: Dave Webb; Final Cut

Music: Gerrard Saunders

Flame Artists: Johnny Hicks, Simon Huhtala

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