GALLERY 02: Mini Ad hop, Backwards, Warning

Mini's fun-spirited campaign continues with these amusing and off the wall ads. They are also innovative in a media sense. 'Ad hop' is Mini's attempt to 'jump over' another ad as it launches off a ramp and jumps off the screen to the right. We then see another ad for another product before Mini jumps back into screen on a downward trajectory. 'Backwards' features a Mini adventure in reverse while 'Warning' is just pure Traktor.

Product/client: Mini

Agency: WCRS

5 Golden Square

London W1R 4BS

UK

T: +44 20 7806 5000

F: +44 20 7806 5099

email: firstname.surname@wcrs.co.uk

Creative Directors: Leon Jaume, Steph Jones

Agency Producer: Simon Monhemius

Art Director: Yu Kung

Writer: Andy Brittain

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Traktor

Producer: Traktor

Director of Photography: Simon Chaudoir

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Andrea MacArthur; Peep Show

St Luke's play naughtily with Travelocity's "Go virtually anywhere" strapline to produce an extremely entertaining ad which avoids the usual travel cliches. Camp air stewards from a variety of the site's airlines, use delightful double entendres to explain why the service should be used. Todaro's knack for comic timing, and his pared down approach, allow the strong performance of the actors to come to the fore. A risque and original approach.

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