Gallery 02: PlayStation 2 - Burger Barbarians

With the punchy 'Get a Team: Kiss some ass' tagline, PlayStation 2 aims to encourage fans to fight in teams. And instead of showing footage of the game, the campaign adopts a much more entertaining, in-your-face approach, under the direction of subversive comedy pro, Sam Cadman. The ads don't fall into the trap of trying too hard to impress a youth audience but seem to talk to them on their level effortlessly. The scene in the burger bar is a particular favourite.

Product/client: PS2 Socom

Agency: TBWA/London

76-80 Whitfield St

London W1P 5RQ

UK

T: +44 20 7573 6666

F: +44 20 7573 6622

email: vicky.allard@tbwa-london.com

Creative Director: Trevor Beattie

Agency Producer: Sarah Sharp

Creative Teams: Chris Bovill, John Anderson

Production company: Rogue Films

70 Mortimer Street

London W1N 7DF

UK

T: +44 20 7907 1000

F: +44 20 7907 1001

email: charlie@roguefilms.co.uk

Director: Sam Cadman

Producer: Astrid Edwards

Director of Photography: Crille Forsberg

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Johnny Scarlet;

The Quarry

Music: Wedge Music

Flame Artist: Paul O'Shea