GALLERY 03: Adidas - Mechanical legs

Hollywood directorial talent has, for once, been effectively utilised in this futuristic Adidas commercial. David Fincher (Fight Club, Panic Room, Seven) has brought a pair of cybernetic legs to life creating a truly breath-taking piece of choreography. The ad, which promotes the a3 Basketball shoes, features a robot displaying his skills before knocking out his bare-footed opponent, in a forceful demonstration of the strapline, "More power to you". A visually stunning spot.

Product/client: Adidas

Agency: 180

Keizersgracht 253

1016 eb Amsterdam

Netherlands

email: firstnamesecondinitial@180bv.nl

Agency: TBWA Chiat/Day

55 Union Street

San Francisco CA 94111

USA

email: chuck.mcbride@tbwachiat.com

Agency producer: Jennifer Golub

Creative team: Chuck McBride

Todd Grant

Production company: Anonymous Content

8522 National Blvd. No 101

Culver City 90232

California USA

Director: David Fincher: Producer: Robin Buxton

Post-production company: Spot Welders

825 Hampton Drive

Venice CA 90291 USA

Editor: Jim Haygood

Post-production company: Digital Domain Commercials

300 Rose Avenue

Venice 90291

California USA

email: krich@d2.com

Sound design: Ren Klyce; Mit Out Sound

Animations

Bernd Angerer: Poitr Karwas

Giancarlo Lari

Visual effects supervisor: Eric Barba

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).