GALLERY 03: Barclays - Glove

Metaphors and symbolism are smoothly lined up in Barclays' follow-up phase of the 'fluent in finance' advertising campaign. Samuel L Jackson here delivers a striking performance from various locations in Los Angles in contrast to the first campaign, which was set in rural areas. Value, timing and business are the themes addressed in the three spots directed by Sir Ridley Scott. By applying a high contrast and separate colour filters to each film he has managed to give them all a distinctive look.

Product/client: Barclays

Agency: Bartle Bogle Hegarty

60 Kingly Street




T: +44 20 7734 1677

F: +44 020 7437 3666


Creative Director: John O'Keeffe

Creative Teams: Marc Hatfield, Pete Bradley

Production company: RSA Films

42-44 Beak St

London W1R 3DA


T: +44 20 7437 7426

F: +44 20 7734 4978


Director: Ridley Scott

Producer: David Mitchell

Director of Photography: Bob Richardson

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Barnsley

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