GALLERY 03: Honda - Valentino

An intriguing spot featuring a car driver who, every time he stops, places his foot outside the car attracting looks of bemusement from passers-by. Directors Who? maintain the intrigue in this cinematic spot. Beautifully shot, the emphasis is on the details from the expressions on people's faces to the distorted reflection of the car in the roadside mirror. And it is only in the final shot that the man's bizarre behaviour is explained.

Product/client: Honda

Agency: ATA DMC



Creative Directors: Federica Ariagno, Giorgio Natale

Art Director: Corrado Cardoni

Writer: Paolo Maccarini

Production company: Mercurio Cinematografica

via Andrea Verga 5

20144 Milano


T: +39 02 480901

F: +39 02 4800 8319


Producer: Francesca Zazzera

Production company: Great Guns

43-45 Camden Road

London NW1 9LR


T: +44 20 7692 4444

F: +44 20 7692 4422


Director: Who?

Director of Photography: Stephen Blackman

Post-production company: The Face

Via Monte Rosa, 64

20149 Milan


T: +39 02 4801 1294

F: +39 02 4982268


Editors: John Smith, Stuart Greenwald


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