GALLERY 03: Honda - Valentino

An intriguing spot featuring a car driver who, every time he stops, places his foot outside the car attracting looks of bemusement from passers-by. Directors Who? maintain the intrigue in this cinematic spot. Beautifully shot, the emphasis is on the details from the expressions on people's faces to the distorted reflection of the car in the roadside mirror. And it is only in the final shot that the man's bizarre behaviour is explained.

Product/client: Honda

Agency: ATA DMC

Milan

Italy

Creative Directors: Federica Ariagno, Giorgio Natale

Art Director: Corrado Cardoni

Writer: Paolo Maccarini

Production company: Mercurio Cinematografica

via Andrea Verga 5

20144 Milano

Italy

T: +39 02 480901

F: +39 02 4800 8319

email: info@mercurioproductions.com

Producer: Francesca Zazzera

Production company: Great Guns

43-45 Camden Road

London NW1 9LR

UK

T: +44 20 7692 4444

F: +44 20 7692 4422

email: karlene@greatguns.com

Director: Who?

Director of Photography: Stephen Blackman

Post-production company: The Face

Via Monte Rosa, 64

20149 Milan

Italy

T: +39 02 4801 1294

F: +39 02 4982268

email: cattaneo@blugold.it

Editors: John Smith, Stuart Greenwald

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).