GALLERY 03: Pepsi - Kung Fu

Campaign Screen's first World Cup TV campaign enjoys stellar performers and director. 'Kung Fu' is inspired by Shaolin philosophy - a branch of the Buddhist school - and shows a young man's quest for perfection. All the stunts are real - the young boy is the youngest black belt in the United States, the young man meanwhile is the world martial arts champion. Shot near Peking, 'Kung Fu' also used local villagers to act as monks. It airs globally apart from in the US.

Product/client: Pepsi

Agency: CLM BBDO

2 Allee des Moulineaux

92441 Issy-les-Moulineaux Cedex


T: +33 1 41 23 41 23

F: +33 1 41 23 47 80


Creative Directors: Anne de Maupeou, Bernard Naville, Vincent Behaeghel

Art Director: Bernard Naville

Writer: Vincent Behaeghel

Agency Producer: Pierre Marcus

Production company:

140 Wardour Street

London W1F 8ZT


T: +44 20 7432 6800

F: +44 20 7432 6899


Director: Tarsem

Producer: Tommy Turtle

Director of Photography: Paul Laufer

Post-production companies:

The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


The Whitehouse

12-13 Kingly St

London W1R 5LD


T: +44 20 7287 3404

F: +44 20 7287 9670

Editor: Russell Icke

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