Gallery 03: Siemens Xelibri - Face of the Future

Mother has abandoned the techno-obsessed approach of most mobile phone brands in favour of something much more original - an ironic glimpse into the future. The first company to treat mobiles like fashion accessories, the ad positions Xelibri as 'so tomorrow' - a nod to stock fashion phrases such as 'that's so last year!' - but without the earnest overtones. Impressive post-production from MPC has resulted in everyone having the same face - whether male, female, fat or thin. Spooky, amusing and most definitely Traktor-esque.

Product/client: Siemens Xelibri

Agency: Mother

200 St Johns St

London EC1V 4RN

UK

T: +44 20 7689 0689

F: +44 20 7689 1689

email: mother@motherlondon.com

Creative Director: Mother

Agency Producer: Mother

Creative Team: Mother

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Traktor

Producer: Traktor

Director of Photography: Tim Maurice-Jones

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Rick Russell; Final Cut

Music: 'Doomsnight' (Timo Maas Remix); Azzido Da Bass; Universal/Sony

Inferno Artists: Christophe Allender, Alex Lovejoy & Team

Sound Design: Anthony Moore; Factory Studios