GALLERY 03: TNN Intro, B'etor

Last year, the Nashville Network re-branded its operations to become The National Network. In these hilarious spots to promote the change, TNN mocks its own transformation in a series of tongue-in-cheek role-plays where Jesse has become a new employee in the media research department. When Bob, his straight-laced corporate boss, introduces the company as the "fastest growing network in TV", Jesse, already bored in the job, reaches for his mobile for some light relief.

Product/client: TNN

Agency: Union

11 St John Street

Suite 808

10038 New York

NY

USA

T: +1 212

Creative Directors: Randy Van Kleeck, Matt Aselton, Allan Broce

Production company: Hungry Man

428 Broadway

6th Floor

New York 10013

New York

USA

T: +1 212 625 5600

F: +1 212 625 5699

email: Katies@hungryman.com

Director: Bennett Miller

Producer: John Davison

Director of Photography: Barry Markowitz

Post-production company: Crew Cuts Film & Tape, Inc.

28 West 44th St.

22nd Floor

New York 10036

USA

T: +1 212 302 2828

F: +1 212 302 9846

email: info@crewcuts.com

Editor: Karen Kourtessis

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).