GALLERY 04: Adidas - Slugs

A creative demonstration of the new a3 Cushion shoes - which Adidas claims is its benchmark technology for coming years. The work, directed by Frank Budgen, is skilfully done and features what we assume is an invisible man and his running shoes. The reveal is both surprising and endearing and makes the ad more than just a special effects job. It also marks the first collaboration between Adidas and 180/TBWA.

Product/client: Adidas

Agency: TBWA Chiat/Day

55 Union Street

San Francisco CA 94111


T: +1 415 315 4100


Agency producer: Jennifer Golub

Creative team: Chuck McBride

Todd Grant

Agency: 180

Keizersgracht 253

1016 eb Amsterdam


Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG


T: +44 20 7287 4060

Director: Frank Budgen

Producer: Alicia Bernard

Director of photography: Frank Budgen

Post-production company: Rock Paper Scissors

517 North Almont Drive

Los Angeles



T: +1 310 859 9604

Editor: Angus Wall

Post-production company: A52

9006 Melrose Ave

Los Angeles 90069



T: +1 310 385 0851

Inferno artists: Simon Brewster, Tim Bird, Marguerite Cargill, Kristin


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