GALLERY 04: Adidas - Slugs

A creative demonstration of the new a3 Cushion shoes - which Adidas claims is its benchmark technology for coming years. The work, directed by Frank Budgen, is skilfully done and features what we assume is an invisible man and his running shoes. The reveal is both surprising and endearing and makes the ad more than just a special effects job. It also marks the first collaboration between Adidas and 180/TBWA.

Product/client: Adidas

Agency: TBWA Chiat/Day

55 Union Street

San Francisco CA 94111

USA

T: +1 415 315 4100

email: chuck.mcbride@tbwachiat.com

Agency producer: Jennifer Golub

Creative team: Chuck McBride

Todd Grant

Agency: 180

Keizersgracht 253

1016 eb Amsterdam

Netherlands

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

UK

T: +44 20 7287 4060

Director: Frank Budgen

Producer: Alicia Bernard

Director of photography: Frank Budgen

Post-production company: Rock Paper Scissors

517 North Almont Drive

Los Angeles

California

USA

T: +1 310 859 9604

Editor: Angus Wall

Post-production company: A52

9006 Melrose Ave

Los Angeles 90069

California

USA

T: +1 310 385 0851

Inferno artists: Simon Brewster, Tim Bird, Marguerite Cargill, Kristin

Johns

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).