GALLERY 04: Kawasaki - Speed Trap

The scene opens on an open road in a deserted landscape. A camera is set up at the side of the road, ready to capture some dramatic event. We wait, and wait, but nothing happens. Or so we think. The camera clicks and has recorded something, but what? Only the Kawasaki's Ninja ZX-12R, the fastest machine it has ever built. A simple, striking way of illustrating speed while maintaining an element of intrigue.

Product/client: Kawasaki

Agency: TBWA Berlin

Saarbrucker Str. 20-21

10405 Berlin

Germany

T: +49 30 443 2930

F: +49 30 443 29311

email: claire.gould@tbwa-berlin.de

Creative Directors: Kurt-Georg Dieckert, Stefan Schmidt

Art Director: Boris Schwiedrzik

Production company: Hamburgfilm

Dorotheen Str. 40

22301 Hamburg

Germany

T: +49 40 279 5081

F: +49 40 279 5085

Director: Andreas Kayales

Director of Photography: Stefan von Borbely

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).