GALLERY 04: Rogaine - Lion

This has to be one of the most original and creative approaches to hair loss products. Instead of the typically serious pharmaceutical approach, AMV BBDO uses humour to raise awareness of Rogaine among a broader audience - from those in need of the product now, to those who may need it in the future. It's an amusing script, well-handled by Ringan Ledwidge, which cleverly addresses scepticism about baldness cures but offers a rational alternative.

Product/client: Rogaine

Agency: Abbott Mead Vickers.BBDO

151 Marylebone Rd

London NW1 5QE

UK

T: +44 20 7616 3500

F: +44 20 7616 3600

email: amvbbdo@amvbbdo.co.uk

Creative Director: Peter Souter

Agency Producer: Lindsay Hughes

Art Director: Mark Norcutt

Writer: Laurence Quinn

Production company: Harry Nash

Harry's House

27-29 Beak Street

London W1F 9RU

UK

T: +44 20 7025 7500

F: +44 20 7025 7501

email: firstnamesurname@harrynash.co.uk

Director: Ringan Ledwidge

Producer: Sally Humphries

Director of Photography: Ray Coates

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7734 8315

email: info@mill.co.uk emmas@mill.co.uk

Editor: Richard Orrick;

The Whitehouse

Flame Artist: Phil Crowe

Sound Design: Scramble Sound

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