GALLERY 04: Sony Ericsson - Scream

A well executed spot that strikes a balance between the slapstick and futuristic, thanks to clever use of high-tech sound and strong casting. This comedy features the madcap adventures of a hot dog thief caught in the act due to picture messaging. It stands out from the recent wave of ads in this genre by promoting the service as a must-have, rather than a romantic accessory for the lovesick or landscape photographer. It refreshingly avoids those picturesque picture message images.

Product/client: Sony Ericsson

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

UK

T: +44 20 7734 1677

F: +44 20 7437 3666

email: firstname.secondname@bbh.co.uk

Creative Director: John Hegarty

Agency Producer: Nerine Soper

Art Director: Marc Hatfield

Writer: Pete Bradly

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Doug Nichol

Producer: James Tompkinson

Director of Photography: Joe Zizzo

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Niven Home

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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