GALLERY 04: Sony Ericsson - Scream

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A well executed spot that strikes a balance between the slapstick and futuristic, thanks to clever use of high-tech sound and strong casting. This comedy features the madcap adventures of a hot dog thief caught in the act due to picture messaging. It stands out from the recent wave of ads in this genre by promoting the service as a must-have, rather than a romantic accessory for the lovesick or landscape photographer. It refreshingly avoids those picturesque picture message images.

Product/client: Sony Ericsson

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS


T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Director: John Hegarty

Agency Producer: Nerine Soper

Art Director: Marc Hatfield

Writer: Pete Bradly

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London


T: +44 20 7792 8483

F: +44 20 7792 8870


Director: Doug Nichol

Producer: James Tompkinson

Director of Photography: Joe Zizzo

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Niven Home


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