GALLERY 04: Sony Ericsson - Scream

A well executed spot that strikes a balance between the slapstick and futuristic, thanks to clever use of high-tech sound and strong casting. This comedy features the madcap adventures of a hot dog thief caught in the act due to picture messaging. It stands out from the recent wave of ads in this genre by promoting the service as a must-have, rather than a romantic accessory for the lovesick or landscape photographer. It refreshingly avoids those picturesque picture message images.

Product/client: Sony Ericsson

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

UK

T: +44 20 7734 1677

F: +44 20 7437 3666

email: firstname.secondname@bbh.co.uk

Creative Director: John Hegarty

Agency Producer: Nerine Soper

Art Director: Marc Hatfield

Writer: Pete Bradly

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Doug Nichol

Producer: James Tompkinson

Director of Photography: Joe Zizzo

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Niven Home

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More