GALLERY 04: Sony Ericsson - Scream

A well executed spot that strikes a balance between the slapstick and futuristic, thanks to clever use of high-tech sound and strong casting. This comedy features the madcap adventures of a hot dog thief caught in the act due to picture messaging. It stands out from the recent wave of ads in this genre by promoting the service as a must-have, rather than a romantic accessory for the lovesick or landscape photographer. It refreshingly avoids those picturesque picture message images.

Product/client: Sony Ericsson

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

UK

T: +44 20 7734 1677

F: +44 20 7437 3666

email: firstname.secondname@bbh.co.uk

Creative Director: John Hegarty

Agency Producer: Nerine Soper

Art Director: Marc Hatfield

Writer: Pete Bradly

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Doug Nichol

Producer: James Tompkinson

Director of Photography: Joe Zizzo

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Niven Home

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