GALLERY 05: Lloyds - Equus

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Rainey Kelly Campbell Roalfe has brought the iconic Lloyds horses back to life in striking fashion. The beautiful black beasts are depicted pounding through the empty streets of London in a moody nightscape. Chris Palmer has avoided the usual cliches involved in filming horses, including the overcranked camera, and instead has gone for a high-speed energetic approach. He also used little CGI, with the majority filmed in-camera.

Product/client: Lloyds TSB

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP

UK

T: +44 20 7404 2700

F: +44 20 7611 6011

email: kerin_purcell@uk.yr.com

Agency Producer: Claudio Gorini

Creative Teams: Dave Henderson, Richard Denney, Ian Ducker, Will

Farqhuar

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

UK

T: +44 20 7287 4060

F: +44 20 7287 4994

email: gorgeous@gorgeous.co.uk

Director: Chris Palmer

Producer: Rupert Smythe

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Tom Sparks; Play

Music: Boom Bip

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