GALLERY 05: MFI - All The Big Names

Breaking completely from the traditional furniture retailer advertising, the new MFI campaign is clever, entertaining and an effective means of changing customer perceptions. Traditionally seen as somewhat downmarket, MFI is not an obvious brand for celebrities to jump into bed with. Whether this is down to some persuasive account people or a lot of cash, we're not sure, but either way, the ads are bound to appeal to the female target market. Leaving us guessing until the final frame also holds our attention.

Product/client: MFI

Agency: Publicis

82 Baker St

London W1M 2AE

UK

T: +44 20 7935 4426

F: +44 20 7487 3317

email: kerry.o'connor@publicis.co.uk

Agency Producer: Jackie Ankelen

Art Director: Stephen Glenn

Writer: Noel Sharman

Production company: Stark Films

3 Bromley Place

London W1T 6DB

UK

T: +44 20 7580 3870

F: +44 20 7636 5412

email: stephen@starkfilms.com

Director: Jeff Stark

Producer: Matt Hollis

Director of Photography: Simon Chaudoir

Post-production company: Rushes

66 Old Compton St

London W1V 4PA

UK

T: +44 20 7437 8676

F: +44 20 7734 3002

email: joce@rushes.co.uk

Editor: Bruce Townend;The Quarry

Music: G.U.B.N.U.F. Bugge Wesseltoft

Flame Artist: Paul Ratton

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