GALLERY 05: Pilsner Urquell - Burglar, Refrigerator

When Pilsner Urquell wanted a classy ad with high production qualities, its ad agency looked no further than Frederic Planchon. Having trawled the history books for inventions from the 1840s, Legas Delaney followed Planchon to Sicily and Hungary to shoot the ads. Fridge was filmed in a warehouse fridge with temperatures as low as minus 20 deg C. Planchon was keen to be involved at the start of the campaign and made the most of his contacts. A fantastic art director - and even the lead actors were French.

Product/client: Pilsner Urquell

Agency: Leagas Delaney

1 Alfred Place

London WC1E 7EB

UK

T: +44 20 7758 1758

F: +44 20 7758 1700

email: will_orr@leagasdelaney.com

Agency Producer: Jane Rattle

Creative Director: Tim Delaney

Production company: Academy Commercials

16 West Central Street

London WC1A 1JJ

UK

T: +44 20 7395 4155

F: +44 20 7240 0355

email: post@academyfilms.com

Director: Frederic Planchon

Producer: Simon Cooper

Director of Photography: Patrick Duroux

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Mark Langley

Music: Death in Vegas;Leftfield

Flame Artist: Ziggy