GALLERY 05: Sony - Store

A beautifully clever idea shot with style and sophistication by Carl Erik Rinsch, who is maturing as a director at a rapid pace. This atmospheric spot for Sony is a very creative product demonstration, revealing the ease with which images can be filmed and then e-mailed. The ad is captivating, not only for its visuals, but for its storyline. We are left bemused until the reveal, upon which the wry smile of the protagonist matches our own.

Product/client: Sony

Agency: Saatchi & Saatchi

80 Charlotte St

London W1A 1AQ


T: +44 20 7636 5060

F: +44 20 7637 8489


Creative Director: David Droga

Art Director: Duncan Marshall

Writer: Howard Willmott

Agency Producer: Sally-Ann Dale

Production company: RSA Films

42-44 Beak St

London W1R 3DA


T: +44 20 7437 7426

F: +44 20 7734 4978


Director: Carl Erik Rinsch

Producer: Dickie Jeffares

Director of Photography: Jan Richter-Friis

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: J D Smyth

Music: Tango; Jonathan Goldstein

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