GALLERY 06: Toyota Celica Dog

You wouldn't be able to get away with this in the UK - dogs and head injuries don't go down too well with the ASA. But if you can use 'violence' in advertising, then you should use it to good effect - something Saatchi & Saatchi/Torrance has certainly done here. It's simple and clever, conveying the brand message of speed with aplomb. Above all, it's utterly hilarious and well-deserving of the Silver it won at One Show.

Product/client: Toyota

Agency: Saatchi & Saatchi California

3501 Sepulveda Blvd

Torrance CA 90505

USA

T: +1 310 214 6259

F: +1 310 214 6358

email: sgilbert@saatchila.com

Creative Director: Steve Rabosky

Agency Producer: Elaine Adachi

Art Director: Verner Soler

Writer: Sherry Hawkins

Production company: Independent

940 N. Mansfield Avenue

Hollywood 90038

California

USA

T: +1 323 993 2129

F: +1 323 462 7301

Director: Chris Smith

Post-production company: FilmCore Santa Monica

1222 6th Street

Santa Monica

90401-1631

California

USA

T: +1 310 587 2400

F: +1 310 587 2401

Editor: Gordon Carey

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