GALLERY 07: Bayer de Mexico Snoring

Campaign Screen's second pharmaceutical spot is as refreshing as the first, though it's somewhat more sedate.

An unusual scenario unfolds where the wife is doing the snoring and keeping the husband awake. His lack of sleep gives him no option than to reach for 'aspirina'. It's chewability is then highlighted by a comic water-throwing scene. A strong performance and good timing mean this simple idea is rendered very effectively.

Product/client: Bayer de Mexico

Agency: BBDO/Mexico, S.A. de C.V.Guillermo Gonzalez Camarena, 800

3er piso

Zedec Santa Fe

Mexico 01210

Mexico

T: +52 5 267 1500

F: +52 52 67 1505

Agency Producer: Paco Munoz

Art Director: Daniel Bravo

Writer: Hector Benitez

Production company: La Tienda de la Imagen, Mexico

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