GALLERY 07: Ben Sherman - The Original

Shades of Woody Allen's Zelig in this madcap ad with unusual casting and performance. Shot over two days in Brighton, the ad charts the inventions of Mr Ben Sherman, characterised as a chameleon-like prophet responsible for founding every fashion trend over the past 100 years. A Korean film star was spotted from a casting line-up to play Ben Sherman. "We were looking for a Ben Sherman lookalike - an old, bearded figure - but in the middle of casting this little Korean man stood out for his energy," explains director, Rory Rooney.

Product/client: Ben Sherman

Agency: Explosive

3rd floor

Clown House

143-147 Regent St

London W1B 4JB

UK

T: +44 20 7478 0000

F: +44 20 7478 0001

Creative director: Antony Wallis

Agency producer: Nick Gray

Creative team: Alan Donaldson

Production company: Godman

82 Wardour St

London W1V 3LF

UK

T: +44 20 7287 6755

F: +44 20 7287 6756

email: jg@godman.co.uk

Director: Rory Rooney

Producer: Giles Johnson

Director of photography: Luke Scott

Post-production company: Soho 601

71 Dean St

London W1V 5HB

UK

T: +44 20 7439 2730

F: +44 20 7734 3331

Editor: Mathew Wood; The Whitehouse

Music: Amber Music

Flame artist: Andy Brown

Sound design: Angel Sound

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