GALLERY 07: Boddingtons - Screen Kiss, Pillow Talk

It's goodbye to Graham the cow and hello to a new and amusing campaign for Boddingtons. The ads force viewers to use their imagination by showing characters imagining the drink. The casting and performances are superb, particularly from the hero of 'Pillow Talk' - an intimate scene and one which, uncomfortably, we feel very much a part of. Boddingtons retains the use of strong women in its ads - a refreshing change. The ad also reveals that Traktor is as skilled at dialogue as it is in its trademark visual gags.

Product/client: Boddingtons/Interbrew

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

UK

T: +44 20 7734 1677

F: +44 20 7437 3666

email: firstname.secondname@bbh.co.uk

Creative Director: Nick Gill

Copywriter/Art Director: Nick Gill

Agency Producer: Colette Ponsford

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Traktor

Producer: Phillipa Smith

Director of Photography: Jo Malitaris

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 207 434 3100

email: mailbox@moving-picture.com

Editor: Russel Icke; The Whitehouse

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).