GALLERY 07: Golden Cap - Carmen

Some clever lateral thinking has gone into this ad for Golden Cap cider. It's effectively a product demonstration, albeit a very slick one, which highlights the fundamentally cool nature of the brand. The ad is beautifully designed and art directed, with the casting adding greatly to its aesthetic qualities. The chattering teeth effect is well handled by Mikkelsen - it proves very convincing, particularly where the musicians are concerned.

Product/client: Golden Cap

Agency: Taivas

Unionikatu 15

130 Helsinki

Finland

T: +358 9 666266

F: +358 9 666064

email: karip@taivas.com

Agency Producers: Eija Hakala, Liisa Frick, Kalle Tuomi

Writer: Ari Halla-Aho

Production company: Locomotion

Nannasgade 28

2200 Copenhagen N

Denmark

T: +45 35 83 89 00

F: +45 35 82 17 37

email: koppel@locomotion.dk

Director: Jens Mikkelsen

Producer: Mariusz Skronski

Director of Photography: Angel Alwerete

Post-production company: Shortcut

Tagensvej 85 D

Copenhagen N 2200

Denmark

T: +45 35 82 77 33

F: +45 35 82 77 34

email: info@shortcut.dk

Editor: Benjamin Binderup

Flame Artist: Lars H Sorensen

Sound Design: Peter Schiotz