GALLERY 07: Pepsi - Elephant Tower

This Pepsi ad is pure Tarsem; an epic-style, beautiful backdrop - in this case the warm colours of his native land - accompanied by a majestic soundtrack. Working with animals and children, Tarsem filmed the elephant in the same light as the background, placing the camera lower in order to get as many angles as possible, with other elephants added in CGI. The nine-day shoot was filmed in Jaipur and at a famous 1950s circus in in the Punjab.

Product/client: Pepsi

Agency: CLM BBDO

2 Allee des Moulineaux

92441 Issy-les-Moulineaux Cedex

France

T: +33 1 41 23 41 23

F: +33 1 41 23 47 80

email: cupillardc@clm.bbdo.fr

Creative Directors: Anne De Maupeou, Vincent Behaeghel

Agency Producer: Pierre Marcus

Creative Teams: Vincent Behaeghel, Anne De Maupeou

Production company: A@radical.media

140 Wardour Street

London W1F 8ZT

UK

T: +44 20 7432 6800

F: +44 20 7432 6899

email: info@radicalmedia.com

Director: Tarsem

Producer: Tommy Turtle

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).