GALLERY 07: Rolling Rock - Saved by the Rock

Once again the Americans display their talent for great comedy writing. A well-observed series of spots hilariously depicts the peculiarities of the male of the species. The two shown here, 'Saved by the Rock' and 'Rock, Paper, Scissors' talk to guys at their level and accurately convey the sense of camaraderie so important to beer advertisers. The casting is accurate and the performances natural and convincing, allowing the scripts to shine through.

Product/client: Rolling Rock

Agency: McCann-Erickson

622 Third Avenue

New York 10017

New York

USA

T: +1 646 865 2000

Creative Directors: Paul Behnen, Craig Markus, Gib Marquardt

Agency Producers: Sallly Hotchkiss, Jonathan Shipman, Meredith Rizzardi

Art Director: Teddy Stoecklein

Writer: Chris Dealy

Production company: HSI Productions

3630 Eastham Drive

Culver City 90232

California

USA

T: +1 310 558 7100

Director: Irv Blitz

Production company: Morton Jankel Zander

2201 Carmelina Av

Los Angeles CA 90064

California

USA

T: +1 310 826 6200

Director: Craig Gillespie

Post-production company: Mackenzie Cutler

907 Broadway

5th Floor

New York NY 10010

New York

USA

T: +1 212 979 2722

Editors: Ian Mackenzie

Juan Diaz

Music: Pink Noise

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