GALLERY 07: Rolling Rock - Saved by the Rock

Once again the Americans display their talent for great comedy writing. A well-observed series of spots hilariously depicts the peculiarities of the male of the species. The two shown here, 'Saved by the Rock' and 'Rock, Paper, Scissors' talk to guys at their level and accurately convey the sense of camaraderie so important to beer advertisers. The casting is accurate and the performances natural and convincing, allowing the scripts to shine through.

Product/client: Rolling Rock

Agency: McCann-Erickson

622 Third Avenue

New York 10017

New York


T: +1 646 865 2000

Creative Directors: Paul Behnen, Craig Markus, Gib Marquardt

Agency Producers: Sallly Hotchkiss, Jonathan Shipman, Meredith Rizzardi

Art Director: Teddy Stoecklein

Writer: Chris Dealy

Production company: HSI Productions

3630 Eastham Drive

Culver City 90232



T: +1 310 558 7100

Director: Irv Blitz

Production company: Morton Jankel Zander

2201 Carmelina Av

Los Angeles CA 90064



T: +1 310 826 6200

Director: Craig Gillespie

Post-production company: Mackenzie Cutler

907 Broadway

5th Floor

New York NY 10010

New York


T: +1 212 979 2722

Editors: Ian Mackenzie

Juan Diaz

Music: Pink Noise

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).