GALLERY 07: World Athletics Championships

A suave launch campaign with an inventive concept created for the first ever French athletic track and field competition. The two spots successfully steer clear of stock images of field tracks and glistening athletic bodies. Instead, we see shots of random objects, from pianos and prams to petrol tanks, stacked up and used as rulers to show how far and high athletes can jump. The washing line of jeans used to measure the world-breaking record for long jump stands out as a really arresting image.

Product/client: Paris 2003, 9th World Athletic Championships

Agency: Louis XIV DDB

55 Rue d'Amsterdam

75008 Paris

France

T: +33 1 53 32 60 00

F: +33 1 53 32 63 47

email: julia.badets@lxivddb.com

Creative Director: Bertrand Suchet

Agency Producer: Isabelle Dufour

Art Director: Huges Pinguet

Writer: Olivier Apers

Production company: Wanda Productions

50 av du President Wilson

Bat 122

93200 Saint Denis la Plaine

France

T: +33 1 49 46 63 63

F: +33 1 49 46 63 64

email: wanda@wanda-productions.fr

Director: Wilfrid Brimo

Producer: Nancy Gabriel

Director of Photography: Michel Taburiou

Post-production company: Mac Guff Ligne

6 rue de la Cavalerie

75015 Paris

France

T: +33 1 53 58 46 46

F: +33 1 53 58 46 47

Editor: Franck Barada