GALLERY 08: Guardian Film 4 Rainforest...

The Guardian may be a dream brand to work on, but BMP DDB used the creative opportunity to the hilt. 'Battle', 'Following Car' and 'Rainforest', which supported The Guardian's sponsorship of Film 4, were only three of more than 100 ads the agency produced for the newspaper in 2001. In the spots the agency identified film cliches that we didn't realise we were aware of, proving its film credentials and entertaining its audience at the same time.

Product/client: Guardian Film 4

Agency/Production company: BMP DDB

12 Bishops Bridge Rd

London W2 6AA

UK

T: +44 20 7258 3979

F: +44 20 7402 4871

email: richard.morris@bmpddb.com

Writer/Director: Dean Webb

Agency Producer: Richard Chambers

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Dean Webb

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