GALLERY 08: La Francaise des Jeux Loto - Francoise

A simple, but brilliantly inventive strategy for this latest Loto campaign - where nine new spots will broadcast once only on French TV screens. Creatively, the documentary style execution fits perfectly with the script as a man talks directly through the camera to his wife who has recently run off with his best friend. Keep your eyes peeled for the next installment of Gallic infidelity.

Product/client: La Francaise des Jeux Loto

Agency: Louis XIV DDB

55 Rue d'Amsterdam

75008 Paris

France

T: +33 1 53 32 60 00

F: +33 1 53 32 63 47

email: julia.badets@lxivddb.com

Creative Directors: Bertrand Suchet, Jean Denis Pallain, Andre Bouchard

Agency Producer: Agathe Michaux Terrier

Art Director: Andre Bouchard

Writer: Jean Denis Pallain

Production company: Blue Marlyn

32 rue du Mont Thabor

75001 Paris

France

T: +33 1 53 45 80 60

F: +33 1 53 45 80 64

email: p.andrep.andre@bluemarlyn.com

Director: Philippe Garnier

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