GALLERY 08: Lotto - Women

Part of an ongoing campaign that illustrates the emotional risks attached to the life of a millionaire (our hearts bleed). This rib-tickling spot features men offering simple gifts to their wives. Great performances from the surprised and grateful women and amusing scenarios - including a poky cupboard crafted into a rather pathetic sewing room - make this very entertaining viewing. It is a cliche-free approach to lottery advertising that avoids citing an obvious list of material benefits.

Product/client: SNS Lotto

Agency: Result DDB

PO Box 546

1180 AM Amstelveen

Netherlands

T: +31 20 406 5406

F: +31 20 406 5510

email: firstname.lastname@resultddb.nl

Creative Directors: Michael Jansen, Bas Korsten

Agency Producer: Chantal Gulpers

Art Director: Michael Jansen

Writer: Bas Korsten

Production company: In your eye films

Rooseveltlaan 2-4

Amsterdam 1078 NH

Netherlands

T: +31 20 301 27 27

F: +31 20 301 27 28

email: mail@inyoureyefilms.com

Director: Jonathan Herman

Producer: Machiel van de Heijden

Director of Photography: Mick van Rossum

Post-production company: Valkiesser

Van Marwijk

Kooistraat 15

1096BR

Amsterdam

Netherlands

T: +312 0460 4604

F: +312 0460 4605