GALLERY 08: Rona - Floors

Bizzare is really the only word that appropriately describes this spot to promote a Canadian DIY brand. Strong performance and perfect comic timing thanks to the brilliantly trained dog - who must have belonged to a circus before being listed on a casting agents' books. How did the director manage to get his furry friend to roll around and tip toe across the room like a butler carrying a tray of evening drinks with such ease and precision?

Product/client: Rona

Agency: Berlin Cameron & Partners/Red Cell

1370 Broadway

7th Floor

New York 10018


T: +1 212 824 2000

F: +1 212 268 8454


Creative Director: Caroline Jarvis

Agency Producer: Carole Beauchamp

Art Director: Caroline Jarvis

Writers: Michel Lopez, Marcus Hilderbrandt

Production company: Quatre Zero Un

401 rue des Seigneurs

Montreal H3J 1X7


T: +1 514 938 8181

F: +1 514 938 0441

Director: Phil Brown

Producer: Stephanie Lord

Director of Photography: John Houtman

Post-production company: Splice

740, rue St-Maurice

suite 300

Montreal H3C 1L5



T: +1 514 874 0330

F: +1 514 874 0880

Editor: Jean-Francois Bergeron

Music: Sonart

Flame Artist: Francois Methinier

Sound Design: Sonart


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