GALLERY 08: SAS - Backpacker Youth

As the camera pans on this slice of Hollywood thriller-like action, it's easy to forget that you are watching an ad for air travel. A neatly edited number that opens with a man being beaten up with a baseball bat. Enter a groovy backpacker who strolls into the shop and bravely fights off the criminal. Yet, in a cruel twist of fate, she is accused of the crime herself. Time to make a run for it and book the next flight home on SAS. A refreshing departure for traditional airline advertising.

Product/client: SAS Youth

Agency: Lowe Brindfors

PO Box 6518


Birger Jarlsgatan 57a

113 83 Stockholm


T: +46 8 5662 5500

F: +46 8 5662 5700


Agency producer: Mark Baughen

Art director: Mitte Blomqvist

Writer: Bjorn Hjalmer

Production company: Academy Film Productions

26 West 17th Street

New York 10010

New York


T: +1 212 944 0003


Director: Nick Gordon

Producer: Mark Whitton-Williams

Director of photography: Alwin Kuchler

Post-production company: The Quarry

26-28 Brewer St

London W1R 3FW


T: +44 20 7437 4961

F: +44 20 7437 1491

Editor: Joe Parsons

Flame artist: Marcus Moffatt

Sound design: Pete Raeburn; Sound Tree

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).