GALLERY 09: BMW - Byron Compact Washington

A USP with a difference for a brand associated with size. The potential weak point of BMW's relatively unknown smaller model is rendered positive in documentary style. The Compact is given a personality as well as positive spin by using a basketball-playing character who is the star of his team thanks to his (lack of) height. The all-American authenticity has been further enhanced by airing this spot in English and subtitling it in Spanish - a first for Spain.

Product/client: BMW 320td

Agency: S,C,P,F

Calatrava 71

Barcelona 08017


T: +34 93 434 3434

F: +34 93 434 3435


Creative Directors: David Caballero, Toni Segarra

Agency Producers: Rafa Montilla, Ana Perez-Cela

Art Director: Miriam Maneiro

Writers: Toni Segarra, David Caballero, Breno Cotta

Production company: Alamo Films

C/Saxifraga 1

28036 Madrid


T: +34 91 353 11 30

F: +34 91 353 1140


Director: Julio del Alamo

Producer: Juan Francisco Valderas

Director of Photography: Txema Yeste

Post-production company: Telson

Alcal 518

28027 Madrid


T: +34 91 754 6700

F: +34 91 754 6724

Editor: Julio del Alamo

Music: Sace2

Sound Design: Jingle Box


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