GALLERY 09: BMW - Byron Compact Washington

A USP with a difference for a brand associated with size. The potential weak point of BMW's relatively unknown smaller model is rendered positive in documentary style. The Compact is given a personality as well as positive spin by using a basketball-playing character who is the star of his team thanks to his (lack of) height. The all-American authenticity has been further enhanced by airing this spot in English and subtitling it in Spanish - a first for Spain.

Product/client: BMW 320td

Agency: S,C,P,F

Calatrava 71

Barcelona 08017

Spain

T: +34 93 434 3434

F: +34 93 434 3435

email: prouger@scpf.com

Creative Directors: David Caballero, Toni Segarra

Agency Producers: Rafa Montilla, Ana Perez-Cela

Art Director: Miriam Maneiro

Writers: Toni Segarra, David Caballero, Breno Cotta

Production company: Alamo Films

C/Saxifraga 1

28036 Madrid

Spain

T: +34 91 353 11 30

F: +34 91 353 1140

email: lorena@alamofilms.es

Director: Julio del Alamo

Producer: Juan Francisco Valderas

Director of Photography: Txema Yeste

Post-production company: Telson

Alcal 518

28027 Madrid

Spain

T: +34 91 754 6700

F: +34 91 754 6724

Editor: Julio del Alamo

Music: Sace2

Sound Design: Jingle Box

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).