GALLERY 09: Fokus Bank - Apartment

It's hard to imagine many banks using sex to sell so hats off to those who managed to get this ad approved.

Strong performance and comic timing gives an unsexy brand a sizzling new image. It begins with a seemingly familiar scenario - a couple tearfully setting up home for their daughter.

Then comes the twist, as the couple make the most of their empty nest.

Casting an unglamorous couple (by advertising industry standards) also helps to create an element of surprise.

Product/client: Fokus Bank

Agency: New Deal DDB

Wergelandsveieim 21

PO 7084

Oslo 03036

Norway

T: +47 22 59 32 00

F: +47 22 59 32 99

email: berit.rogge@newdeal.no

Agency Producer: Per Henry Knudsen

Art Director: Henrik Sander

Writer: Stig Bjolbakk

Production company: Motion Blur

Gronnegata 10

0350 Oslo

Norway

T: +47 23 20 55 90

F: +47 23 20 15 55

Director: Roenberg

Producer: Espen Horn

Director of Photography: Gaute Gunnari

Post-production company: The Chimney Pot

Inkognitogt. 8

0258 Oslo

Norway

T: +47 22 13 51 70

F: +47 22 13 51 71

email: kristin@chimney.no

Editor: Perry

Music: "That Old Devil Called Love"; Allison Moyet; Universal

Flame Artist: Devon

Sound Design: Baard Ingebretsen

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