GALLERY 09: PBS - Birds

PBS's strap line as a "more intelligent public service broadcaster" is successfully brought out in these commercials. The three spots each use independent filmmakers Cuaron (Y Tu Mama Tambien) and Girard (The Red Violin) to portray a cinematic quality that draws the user in. Eye-catching visuals such as steam coming out from violin strings or a fish jumping out of its bowl work well with incredible musical scores to reinforce the intended message.

Product/client: PBS

Agency: Fallon

50 South 6th Street

Minneapolis MN 55402


T: +1 612 321 2345

F: +1 612 758 2346


Creative director: David Lubars

Agency producer: Tom Anderson

Art director: Gerard Caputo

Writer: Mike Gibbs

Production company: Independent Media

940 N Mansfield Avenue

Hollywood 90038



T: +1 323 993 2129

F: +1 323 462 7301

Director: Francois Girard

Producer: Liam Ahern

Post-production company: The Mill NY

435 Hudson Street

New York 10014



T: +1 212 520 3150

F: +1 212 520 3170


Walter Boudreau

Jeff Layton

Inferno artist: Paul Marrangos

Post-production company: The Whitehouse

530 Wilshire Blvd, Suite 400

CA 90401 Santa Monica



T: +1 310 319 9908

F: +001 310 319 9905

Editor: Stephen Jess


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