GALLERY 09: Rennie - Hey!

Groundbreaking work that moves Rennie away from the traditional doctor's diagram style ads for indigestion tablets. A heavy dose of irony encourages people to wear their Rennies as a badge of honour that signals a fast track lifestyle. The ad is set in the 80's, which are chosen to symbolise excessive consumerism. Styling was done by Wallpaper to achieve a modern 80's retro look, including an 80's version of former boxer Chris Eubank. Irony slips into surrealism in the final scene as the playboy Rennie user eats a leg of ham while waterskiing.

Product/client: Rennie/Roche

Agency: Bates UK

121-141 Westbourne Terrace

London W2 6JR

UK

T: +44 20 7262 5077

F: +44 20 7258 3757

email: ad.solutions@bates_dorland.co.uk

Creative Directors: Pat Doherty, Rob Kitchen

Agency Producer: Sprou Christoforu

Art Director: Rob Kitchen

Writer: Pat Doherty

Production company: Independent Films

3rd Floor

7A Langley Street

London WC2H 9JA

UK

T: +44 20 7845 7474

F: +44 20 7845 7475

email: jani@independ.net

Director: Us

Producer: Nick Fewtrell

Director of Photography: Fredrik Callinggard

Post-production company: Rushes

66 Old Compton St

London W1V 4PA

UK

T: +44 20 7437 8676

F: +44 20 7734 3002

email: joce@rushes.co.uk

Editor: Sam Sneade

Music: The Persuaders theme; John Barry; Sony

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