GALLERY 10: CNN - Signs, Clocks

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Beautifully shot, tightly edited spots that glide from one exotic location to another marking a dramatic departure for animation director, Sam Arthur.

It also marks a departure for CNN whose ads are usually noisy and frenetic, blasting us with bulletins, war zones and grim-faced reporters.

These ads take a serene approach with a slow-build, the aesthetically pleasing images drawing us in and forcing us to guess what it's all about. Arthur covered 35,000 miles in less than 22 days to film the spots.

Product/client: CNN

Agency: WCRS

5 Golden Square

London W1R 4BS


T: +44 20 7806 5000

F: +44 20 7806 5099


Creative Directors: Mike Wells, Will Barnett

Agency Producer: Barney Buxton

Art Director: Mike Wells

Writer: Will Barnett

Production company: Rose Hackney Barber

6-8 Kingly Court

London W1R 5LE


T: +44 20 7734 7080

F: +44 20 7434 4102


Director: Sam Arthur

Producer: Josh Davies

Director of Photography: Jake Polonsky

Post-production company: VTR

64 Dean St

London W1V 5HG


T: +44 20 7437 0026

F: +44 20 7439 9427


Editor: Scott Crane; The Quarry

Flame Artist: Glyn Tebbutt

Sound Design: Aardvark



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