GALLERY 10: HSBC - Wedding, Retirement

Financial services clients are at last waking up to the fact that they need more creative and interesting advertising (see Most Talked About and Barclays in last month's issue). These ads parody the genre, using the usually tedious terms and conditions in an amusing and insightful way. Rather than pitching the bank in a lofty, unapproachable manner, it is presented as being down-to-earth, without being patronising. Believable performances and a witty voiceover add greatly to these humourous scenarios.

Product/client: HSBC

Agency: Lowe

Bowater House

68-114 Knightsbridge

London SW1X 7LT

UK

T: +44 20 7584 5033

F: +44 20 7584 9557

email: firstname.lastname@lowelintas.com

Creative Director: Paul Weinberger

Agency Producer: Russell Benson

Art Director: Jason Lawes

Writer: Sam Cartmell

Production company: 2am Films

1st Floor, Russell Chambers

The Piazza

Covent Garden

London WC2E 8AA

UK

T: +44 20 7240 2004

F: +44 20 7240 2002

email: production@2amfilms.co.uk

Director: Paul Goldman

Producer: Lucinda Wallop

Director of Photography: Alex Melman

Post-production company: The Mill

40-41 Gt Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7734 8315

email: emmas@mill.co.uk

Editor: Adam Spivey; Willcox & Willcox

Flame Artist: Diril Greene

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).